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A Marketing Manager’s role is to plan, execute, and measure the performance of campaigns for a business, service, or product. They estimate market demand and work to develop and implement creative and unique strategies to drive customer interest through multiple media channels.

Related Technical Instruction (RTI)

As part of RTI, apprentices receive instruction in:

  • Social Media
  • Digital Marketing
  • Marketing Management & Marketing Intelligence
  • Sales & Promotion
  • Google Analytics, SEO, and Ads
  • Project Management
  • Communication and Public Speaking
  • Business Writing

On-the-Job Training (OJT)

During OJT, Marketing Managers generally work on tasks substantially similar to the following:

  • Executing marketing initiatives to achieve shared goals for a defined strategy
  • Applying marketing best practices and using existing tools and processes to drive actions
  • Project management to increase the visibility of issues and provide improvement recommendations
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